Astro Pops are a retro candy with a story as unique as their rocket-shaped design. Created during the height of the Space Race, Astro Pops have been a nostalgic treat for decades, bringing a taste of the cosmos to earthbound candy lovers. From their invention by former rocket scientists to their recent revival, the history of Astro Pops is filled with innovation, resilience, and a dash of rocket science. This article explores how this iconic lollipop captured the imagination of candy fans and continues to be a cosmic favorite.
1. How Astro Pops Were Born: From Rocket Science to Candy Innovation
The origin of Astro Pops goes back to 1963, during a period when the United States was gripped by space fever. Two rocket scientists working on the space program in El Segundo, California, decided to leave their jobs to pursue something a bit sweeter—they wanted to create a candy inspired by the very rockets they had been working on. The result? Astro Pops, a lollipop that resembled a three-stage rocket, capturing the spirit of exploration and adventure of the era.
The two inventors hand-built specialized equipment to create Astro Pops, including machines designed to speed up the production of the iconic cone wrappers. Unlike other candies that are molded and then wrapped, Astro Pops used the cone-shaped wrapper itself as a mold. Hot candy was poured directly into the cone, a paper stick was added, and the whole pop was capped with a wax layer to keep the candy fresh. This process was as innovative as the candy itself, mirroring the precision and creativity required in rocket science.
2. Astro Pops and the Space Race Craze
The 1960s were marked by the intense rivalry between the United States and the Soviet Union, as both nations competed to reach new heights in space exploration. The Space Race inspired everything from television shows to toys, and Astro Pops were no exception. With their rocket-like design, these lollipops quickly became a hit, and millions were sold as the candy manufacturers capitalized on the national obsession with space.
The original Astro Pops featured three vibrant layers representing different “stages” of a rocket. The flavors—cherry, passionfruit, and pineapple—were stacked in bright, colorful layers that mirrored the playful and futuristic spirit of the 1960s. Astro Pops became a beloved treat, enjoyed by kids who were dreaming of becoming astronauts and adults who were fascinated by the Space Age.
3. Changing Hands: Spangler Candy Company Takes Over
In 1987, the Spangler Candy Company, known for other nostalgic treats like Dum Dums and Circus Peanuts, acquired the Astro Pops brand from the Nellson Candy Company. Under Spangler’s ownership, Astro Pops enjoyed new flavor experiments and expanded their appeal. New varieties like Banana Split and Caramel Apple joined the original flavors, allowing candy lovers to experience the classic rocket shape with a twist of new tastes.
While Spangler was successful in keeping Astro Pops in the spotlight, they made a controversial decision in the early 2000s. In a move to increase the surface area for licking, they reversed the shape of the lollipop by placing the stick at the pointed end rather than the base. This change divided fans, with some appreciating the new design while others preferred the classic orientation. Despite this, Astro Pops maintained their charm and continued to be a popular retro candy.
4. The Discontinuation and Lawsuit Setback
In the late 1990s, Astro Pops faced a legal hurdle when a couple in Skagit County, Washington, filed a lawsuit against Spangler and 7-Eleven. They alleged that their child had been injured by an Astro Pop, and the lawsuit gained media attention, casting a shadow over the brand. While the case didn’t lead to the end of the candy, it was part of the challenges Spangler faced in keeping Astro Pops in production.
Then, in 2004, Spangler made a difficult decision to discontinue the product line entirely. This was a significant blow to fans who had enjoyed Astro Pops for decades, and many assumed they would be lost to history. For years, it seemed like Astro Pops were a thing of the past, remembered only by candy aficionados and collectors of retro treats.
5. A Triumphant Return: Astro Pops Make a Comeback with Leaf Brands
In 2010, the story of Astro Pops took an unexpected and exciting turn. Ellia Kassoff, a self-described “brand revivalist,” purchased the Astro Pops brand with the intention of bringing the beloved candy back to life. Kassoff’s company, Leaf Brands, acquired the rights, recipes, and global trademarks, though they faced a unique challenge—the original manufacturing equipment had been sold as scrap.
Undeterred, Kassoff and Leaf Brands reinvented the manufacturing process from scratch to stay true to the original recipe and design. This dedication paid off, as Astro Pops reappeared on shelves, much to the delight of longtime fans. Leaf Brands even expanded the line, introducing Astro Pop Asteroids (bite-sized versions) and Astro Pop Sodas, allowing a new generation of candy lovers to enjoy this space-inspired treat.
6. Flavors That Have Stood the Test of Time
Astro Pops are known not only for their distinctive rocket shape but also for their bold, layered flavors. The original flavors—cherry, passionfruit, and pineapple—were carefully selected to represent the vibrant colors and flavors of the Space Age. These layers gave Astro Pops a unique taste experience, as each layer provided a different flavor sensation.
Under Spangler’s ownership, additional flavors like Banana Split and Caramel Apple were introduced, adding variety while maintaining the candy’s iconic shape. Today, Leaf Brands continues to honor these flavors, ensuring that each Astro Pop delivers the same out-of-this-world taste that fans remember.
7. The Astro Pop Legacy: From Space Race to Nostalgic Icon
Astro Pops may have started as a creative experiment by two rocket scientists, but they quickly became a cultural icon. From their initial popularity during the Space Race to their revival in the 21st century, Astro Pops have left a lasting impact on the candy industry. Their unique design, bold flavors, and connection to a historic era in American history make them a nostalgic treat that continues to captivate fans of all ages.
The revival of Astro Pops also reflects a broader trend of bringing back beloved retro brands, connecting the past to the present in a way that resonates with both older and younger generations. Leaf Brands’ commitment to restoring Astro Pops to their original quality has ensured that this rocket-shaped candy will remain a favorite for years to come.
Conclusion: Astro Pops—A Timeless Treat That’s Out of This World
Astro Pops aren’t just another candy; they’re a symbol of a time when space exploration captured the world’s imagination. From their creation by two visionary rocket scientists to their rebirth under Leaf Brands, Astro Pops have journeyed through history, bringing sweetness and a touch of the cosmos to candy lovers everywhere.
Whether you remember enjoying them as a child or are discovering them for the first time, Astro Pops offer a taste of the past with a flavor that’s as vibrant as ever. So, the next time you unwrap an Astro Pop, remember that you’re holding a piece of candy history—a treat born from the dream of reaching the stars, now grounded in nostalgia and joy.
